Junk food advert ban comes into effect with soft drinks, cereal and chocolate included | UK News
A new online and TV ban on the advertising of unhealthy food comes into full effect today after voluntary restrictions were introduced in October. The ban prevents ads for “less healthy” food and drinks that are high in saturated fat, salt and sugar (HFSS) appearing on television between 5.30am and 9pm, and online at any time. The ban applies to products that fall within 13 categories considered to play the most significant role in childhood obesity. These include soft drinks, chocolates and sweets, pizzas, cakes and ice creams, but also breakfast cereals and porridges, sandwiches, sweetened bread products and yoghurts. Politics latest: Ministers won’t warn Trump over Greenland Products that belong to these categories will need to be assessed on whether they are considered “less healthy” using a scoring tool that considers their nutrient levels and whether they are high in saturated fat, salt and sugar. Image: Ice cream falls into one of 13 categories considered to play the most significant role in childhood obesity. Pic: iStock Only products that belong to one of the …





