More people spending time on mobile apps, new report finds
Apple iPhone apps – including Apple News app. Picture: Pixabay/3D Animation Production Company People are spending more time on mobile apps but publishers are failing to grab their attention with push notifications, according to a new report into app engagement and user habits. The average session duration – i.e. the minutes users spent in apps – was up significantly on last year, the Pugpig 2026 Media App Report found, attributing it to “an increase in richer, more interactive experiences that are encouraging users to stay longer”. Average sessions per month also rose modestly on last year. The report found app engagement is driven by so-called “super users”, with 20% of monthly active users accounting for three-quarters of all app sessions, including news. Most major news platforms have an app edition, with the Times and Daily Mail leading on engagement. A Pugpig spokesperson said the data pointed to there being “significant value” for publishers in “deepening the relationship with the most-engaged readers”, adding: “That means identifying the content and features that most encourage repeat use.” In …









