All posts tagged: Sponsored

Publisher strategies for attracting a high value audience

Publisher strategies for attracting a high value audience

Published by Sam Flores

Graham Page from Q5 pictured at the Press Gazette Media Strategy Network USA event Great journalism alone is seldom enough alone when it comes to publishers finding the right strategy to attract a high-value audience. Commercial staff and product teams are also an essential part of the mix. And crucially, despite differing motives and philosophies, these three cohorts all have to be working well together to create a brand which attracts and retains a valuable audience. Q5 has worked with everyone from Sky and the BBC to News Corp and The Guardian finding ways to get sometimes disparate teams all rowing in the same direction. And two of their expert consultants have shared some key insights on this topic in a new report headlined: Where does accountability sit for attracting and retaining high-value audiences? Here are five key takeaways for publishers from Graham Page and Katie Burridge of Q5: 1. Get organised It’s not enough for everyone to recognise the challenge and work independently to solve it as this risks confusing user experiences and messy …

T-Mobile Named Best Mobile Network in America and Launches T-Satellite

T-Mobile Named Best Mobile Network in America and Launches T-Satellite

Published by Daniella Wilson

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. In Hollywood, deals don’t wait for signal bars. The ability to stay connected — whether closing contracts quickly, reviewing cuts on the road or coordinating teams across time zones — has become indispensable to the business of entertainment. That demand is driving more executives to T-Mobile, now recognized as the Best Mobile Network in America in the U.S. by Ookla Speedtest. Independent network performance testing firms (Ookla and OpenSignal) confirm that T-Mobile delivers the fastest median download speeds, the most consistent 5G performance and the broadest nationwide coverage, winning the Speedtest Awards two years in a row. With Ultra Capacity 5G reaching farther and serving more people than any other provider, T-Mobile has emerged as the top cellular network for powering high-bandwidth essentials such as streaming dailies, live editing sessions and video conferences (even those that span multiple continents). Now, thanks to the launch of T-Satellite with Starlink, “America’s Best Network” just …

Publisher audience engagement strategy for 2026

Publisher audience engagement strategy for 2026

Published by Sam Flores

As search, social, and AI reshape discovery, publishers need to move beyond acquisition and design an audience engagement strategy that turns attention into repeat use, richer data, and more durable revenue. Digital publishing still depends on discovery. But discovery is no longer a reliable business model. Reuters Institute reported in January that Google search traffic to more than 2,500 news sites fell 33% year on year, while media managers expect referrals from search to drop another 43% over the next three years. This is not a temporary wobble. It is structural. The question for senior digital and product leaders is no longer how to recover every lost click. It is how to turn a greater share of the attention publishers still earn into repeat use, richer audience signal, and more resilient revenue. New thinking about loyalty That requires a different way of thinking about loyalty. In many news organisations, loyalty still sits in disconnected buckets: newsletters, subscriptions, registration, app notifications. Useful initiatives, but not yet a system. The publishers making the most progress treat loyalty …

Why ADWEEK’s tech team was happy to be bored during the Super Bowl

Why ADWEEK’s tech team was happy to be bored during the Super Bowl

Published by Sam Flores

Mike Beyman. Picture: Press Gazette For US media trade title ADWEEK, the Super Bowl is its Super Bowl. ADWEEK chief strategy officer Mike Beyman explained that as well as being the pinnacle of US sport: “It’s also the biggest moment of the year for advertisers. The advertising oftentimes is as watched and engaged with as the actual big game itself.” Providing analysis and coverage of all that marketing is an all-hands-on-deck effort for the 100-strong ADWEEK team on a day that it crosses over from B2B media to reach a wider consumer audience. Speaking to the Press Gazette Future of Media Explained podcast he said unacceptably slow site performance during the Super Bowl a few years ago led ADWEEK to review its hosting and CMS infrastructure – and switch to WordPress VIP, the managed website hosting platform owned by WordPress parent company Automattic. After the 2025 Super Bowl, Beyman sent a note to his colleagues at WordPress VIP saying: “Congratulations, you made the product team bored because we had zero issues. That is a huge …

Samsung Galaxy S26 Ultra Release Date, Free Offer, Best T-Mobile Deals

Samsung Galaxy S26 Ultra Release Date, Free Offer, Best T-Mobile Deals

Published by Daniella Wilson

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. First came T-Mobile‘s headline-making free iPhone 17 offer, a retail value of $830+ at no cost to customers. Now, the carrier is sweetening the deal with its latest free device offer, marking its biggest Android growth moment of the year. For a limited time, T-Mobile is gifting customers either a free Samsung Galaxy S26 Ultra (up to $1,300 value) or a free Samsung Galaxy S26+ (up to $1,100 value). Here’s how it works. Samsung first announced its Galaxy S26 series (S26, S26+ and S26 Ultra) on Feb. 25, with an official launch date of March 11. With the announcement of Samsung’s most advanced series to date came the news of T-Mobile’s latest free phone offerings. The “Samsung Galaxy S26 Ultra On Us” and the “Samsung Galaxy S26+ On Us” promotions are available to either new customers or existing customers who add a new line on their Experience Beyond plan for the S26 …

How to Watch NBA All-Star Celebrity Game 2026​, Live Online

How to Watch NBA All-Star Celebrity Game 2026​, Live Online

Published by Daniella Wilson

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. With the NBA All-Star Weekend here, the break from gameplay competition features a number of events that highlights the best the pro basketball league can offer its fans. Tipping off the weekend is the NBA All-Star Celebrity Game, which showcases celebrities across entertainment and sports, including GloRilla, Simu Liu, Keegan-Michael Key, Mookie Betts, Anthony Anderson and others. Want to watch the basketball game online? Fans can catch NBA All-Star Celebrity Game on Sling TV. At a Glance: How to Watch NBA All-Star Celebrity Game 2026 Online When: Friday, Feb. 13 at 4 p.m. PT/7 p.m. ET TV channel: ESPN Stream online: Sling TV How to Stream 2026 NBA All-Star Celebrity Game Game With Sling TV The NBA All-Star Celebrity Game takes place at Kia Forum, Inglewood, California, on Friday, Feb. 13, starting at 4 p.m. PT/7 p.m. ET. Check out a complete list of celebrities participating, below: Players Keegan-Michael Key Badshah Mustard …

Stibo DX signs content technology deal with major Japanese publisher

Stibo DX signs content technology deal with major Japanese publisher

Published by Sam Flores

Pictured left to right: CEO of Shizuoka Shimbun, Shinko Ōsuga , Go Oishi (representative director and chairman at Shizuoka Shimbun), Lau Harting Jeppesen (CCO of Stibo DX) and Gert Bendsen (CFO of Stibo DX). Stibo DX has signed a deal to provide a comprehensive content platform for one of Japan’s leading regional media organisations. The implementation of the CUE media enterprise platform from the Denmark-based technology company will streamline Shizuoka Shimbun’s media operation workflows, accelerate digital innovation and support the company’s long-term operational strategy. The partnership marks a significant step in Stibo DX’s expanding presence in Japan as it adapts its CUE platform for the country. Modifications of CUE for Japan include: – A native Japanese-language application interface – Support for Japanese media operation workflow – Support for Japanese-language digital and print production. The company also plans to establish a permanent presence in Japan. Chief Commercial Officer at Stibo DX Lau Harting Jeppesen said: “We are excited to welcome Shizuoka Shimbun to the global CUE community. “Our platform, our presence in Japan, and our commitment …

How to Watch Ryan Murphy’s ‘The Beauty’ Online With Sling TV

How to Watch Ryan Murphy’s ‘The Beauty’ Online With Sling TV

Published by Daniella Wilson

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. After creating some of the most beloved TV series of the century, like American Horror Story, Nip/Tuck, Glee, Monster, Popular and others, TV writer and producer Ryan Murphy has a new series about the true cost of eternal youth with The Beauty — which stars Evan Peters, Anthony Ramos, Jeremy Pope, Ashton Kutcher, Rebecca Hall and Isabella Rossellini. Want to watch the new TV series online? You can catch The Beauty on FX with Sling TV. At a glance: Watch The Beauty online When: Wednesday, Jan. 21, at 9 p.m. PT/ET TV channel: FX Stream online: Sling TV Keep reading to find out when and where to stream The Beauty online without cable. How to Stream The Beauty With Sling TV The Beauty premieres with the first three episodes starting on Wednesday, Jan. 21 starting at 9 p.m. PT/ET. The TV series broadcasts on FX. New episodes drop every Wednesday night until Mar. …

NAVEE ST3 Pro, loaded with power and comfort, 20% off for Black Friday [Sponsored]

NAVEE ST3 Pro, loaded with power and comfort, 20% off for Black Friday [Sponsored]

Published by skeptic

Photo: NAVEE Looking for a smarter, cooler, and genuinely more comfortable way to commute this winter? The NAVEE ST3 Pro Damping Arm™ Suspension City E-scooter has officially entered the chat — and for Black Friday, it’s dropping to an unmissable low price. If you’ve been waiting for the right moment to commit to electric travel, this is it. From November 17 to December 2 (PDT), the NAVEE ST3 Pro Damping Arm™ Suspension City E-scooter is 20% off, reducing the price from USD $949.99 to $759.99. Canadian pricing drops from CAD $1,299.99 to $971.09. (On Amazon, the discount window is November 20 to December 1 (PDT).) And if that wasn’t already awesome, NAVEE has tacked on an extra 5% off for Electrek readers when you use one of these codes: Official Website: Use code ST3PRO5 — valid in the US & Canada through February 28, 2026 Amazon: Use code NAVEEST3PRO — valid in the US & Canada through February 28, 2026 Why the NAVEE ST3 Pro is a standout The NAVEE ST3 Pro pushes the boundaries of what an electric scooter can be. It’s built for real-world riders who want power, range, …