All posts tagged: SUPER73

SUPER73 gives its California coastal cruiser an edit

SUPER73 gives its California coastal cruiser an edit

Published by Jenni Sidey

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more › Sign Up For Goods 🛍️ Product news, reviews, and must-have deals. SUPER73 has spent the last decade turning a scrappy Orange County idea into a recognizable silhouette: sun-struck, moto-styled, rowdy around the edges as they carve up the coastline. The new A-Series pushes that adventure bike shape into a broader lane. These bikes still look born for boardwalks, back alleys, and a pack ride ripping up the LA River, but they’re built to slide more cleanly into city life too, with commuter-minded utility and a wider fit range, including sizing that gives shorter riders a far better foothold. See It That shift lands at the frame level, not just in a few accessories. SUPER73 built its name on bikes with a low, chunky stance that felt closer to a machine with swagger than a mere bicycle on steroids, and the A-Series keeps that visual muscle intact. What changes is the ease. New platforms with 27-inch (MZFT), …

SUPER73 launches redesigned e-bike lineup with new frames

SUPER73 launches redesigned e-bike lineup with new frames

Published by skeptic

SUPER73 is back with a major shake-up to its lineup. The Southern California-based electric bike brand has just unveiled its all-new A-Series, a collection of redesigned models that signal a shift toward more practical, commuter-friendly machines while still leaning into the company’s signature moto-inspired styling. The A-Series marks the brand’s first major overhaul in years, with new frame designs, updated tech, and perhaps most interestingly, a modular battery system that could open the door to more flexible range options. According to the company, every bike in the A-Series has been redesigned from the ground up, moving beyond the familiar SUPER73 formula while still maintaining the lifestyle-focused identity that helped the brand build its cult following over the last decade. A new direction for SUPER73 SUPER73 has always lived somewhere between e-bike and electric mini-moto, prioritizing style and fun over traditional cycling norms. What it gave up in proper leg extension, the brand more than made up for in swagger. Advertisement – scroll for more content But now the A-Series suggests a subtle shift toward practicality. …