All posts tagged: TKO

TKO Earnings Rise on UFC Paramount Deal

TKO Earnings Rise on UFC Paramount Deal

TKO Group Holdings continues to ride a wave of major media rights deals to stronger growth, with Paramount’s lucrative new deal with the UFC officially kicking off in Q1. The company, which owns UFC, WWE, IMG and other brands like On Location and PBR, revealed that in Q1 it had revenue of $1.6 billion (up 26 percent), net income of $250 million, and adjusted EBITDA of $550 million (up 32 percent). The company also disclosed a plan to increase its share buybacks by $1 billion. “TKO is off to a formidable start in 2026, with strong results and continued momentum across each of our businesses,” said Ariel Emanuel, executive chair and CEO of TKO. “We are reaffirming our full-year guidance, and today’s incremental $1 billion share repurchase authorization underscores our conviction in TKO and its long-term value.” At UFC, revenue soared by 12 percent to $401 million, driven by a $51 million surge in media rights (thanks to the new Paramount agreement), offset by a $10 million decrease in live events and hospitality. Partnerships and …

UFC Renames Apex the Meta Apex in Sponsorship Deal

UFC Renames Apex the Meta Apex in Sponsorship Deal

Meta and UFC are expanding on the partnership they first struck last year, with the tech giant scoring naming rights to the UFC’s Las Vegas facility, which will be renamed the Meta Apex. The naming rights come amid a significant expansion of the facility, which will include making tickets to UFC events at the venue available to the public for the first time, with Meta branding throughout the venue. The Apex has hosted nealy 200 events since opening in 2019, including 112 Fight Nights, 70 episodes of Dana White’s Contender Series, and four UFC BJJ events. It will also house some event for Zuffa Boxing, the new boxing promotion that UFC owner TKO is launching this year. Las Vegas, of course, is a major destination for fight fans, and the added experiential opportunities are another way to bolster the UFC brand and grow revenue. Nearly a year ago Meta, led by Mark Zuckerberg (an avid MMA fan and amateur fighter himself) inked a deal to become the “official fan technology partner” of UFC, with its branding and devices …