For sports fans, “it’s an exciting time, but we are only at the beginning of what Dolby Vision and Dolby Atmos can bring to the live broadcast world,” John Couling, senior vice president of entertainment at Dolby, tells The Hollywood Reporter. Over the years, tech companies continued promoting 8K TVs, but many experts agree that the resolution is unnecessary for watching sports or even movies. Content options are still few and far between as filmmakers and sports broadcasters have yet to dive into 8K. One exception is in the U.K., where BT Sport broadcast the first 8K HDR sporting event for homes using Sony UHC-8300 cameras — but only those with 8K television sets were able to watch. The U.K. sports network also delivered the first live public 8K broadcast in 2020. “Any advancement in picture quality is a good thing, but when it comes to sports, no events are currently shot in 8K so 4K is the most resolution you’ll need to match the way content is produced today,” Couling points out. “What’s more …