Americans Don’t Understand Who’s Rich
Terry Taylor is worth about $2 billion, and you have almost surely never heard of him. Based in Florida, he doesn’t put his name on the car dealerships that he buys up, and he reportedly attends conferences only on the condition that no one announces who he is. Taylor came to our attention in 2023, when he paid $76 million for an Aspen mansion—then the most expensive home sale in the Colorado town’s history. In 2024, Forbes magazine, which keeps tabs on the richest people in the United States and around the world, slotted Taylor in at No. 1,694 on its World Billionaires List and published a profile titled “The Car Dealership Billionaire No One Knows.” “He’s like Batman,” a source told Forbes. “You hear about him and you admire his work, but nobody has really ever seen him in real life.” When Americans picture the ultrarich, they typically think of tech billionaires such as Elon Musk and Mark Zuckerberg, whose wealth lies predominantly in shares of publicly traded companies. They might also think of …






