All posts tagged: Video Journalism

Wall Street Journal video team recentres around ‘journalism that’s worth paying for’

Wall Street Journal video team recentres around ‘journalism that’s worth paying for’

Published by Sam Flores

Maral Usefi, Wall Street Journal head of video. Picture: News Corp The Wall Street Journal has revamped its video strategy around the central aim of making “video journalism that’s worth paying for”. The strategy has six pillars: original/investigative journalism, breaking news, topical explainers and analysis of the news, strategic live video around a major news event, habit-building franchises, and IP-based scripted and unscripted projects via WSJ Studios. The WSJ hired Maral Usefi, former vice president of news and editorial operations at Vice Media, as head of video in September. Since then the video team has grown by a third to 65 people. Usefi was tasked with developing a video strategy that would complement editor-in-chief Emma Tucker’s overall “audience-first” vision that would bring in new subscribers and get them to engage with the brand as much as possible. [Read more: WSJ editor Emma Tucker on how title grew digital subs by a third to 4.3m] Previously the WSJ was mainly focused on off-platform video revenue via the likes of Youtube and Linkedin. “Everything was optimised for …

Sun grows video audience to 1bn+ monthly views with 25 new shows

Sun grows video audience to 1bn+ monthly views with 25 new shows

Published by Sam Flores

Stills and logos for two Sun Originals shows: No Parental Guidance and Tactics Exposed The Sun has grown its video operation “even more aggressively” than planned in the past year. It has grown its video team from around 25 people to about 80 and at the time of writing was still hiring for roles including showbiz producer, Fabulous producer, senior sports video producer, senior producer on Royal Exclusive, and channel manager for Sun News Video. Total video views to Sun content were up 140% in 2025 compared to the year before, reaching 9.1 billion. December was its biggest ever month with 1.2 billion views. At the start of last year The Sun hired director of video Jon Lloyd and began to implement a video strategy based around two pillars: Originals (sponsorable episodic formats in genres like lifestyle and sport) and News (short breaking news videos and long-form news shows on topics like royals and defence). Since then it has racked up 214 million video views from its Sun Originals formats and reports a 110% increase …

How Dave Jorgenson took the Washington Post video audience with him

How Dave Jorgenson took the Washington Post video audience with him

Published by Sam Flores

Dave Jorgenson presenting news on Washington Post cuts and AI companies for Local News Initiative (LNI). Picture: Youtube Shorts The Washington Post‘s former face of Tiktok has said his decision to launch his own company was because video was not “getting the support it needed to thrive” at the title. Dave Jorgenson was senior video producer at the Post between 2017 and 2025, and was responsible for launching the paper’s Tiktok channel in 2019. He left the title in July 2025, announcing the launch of Local News International (LNI) in the same month. In a video posted at the time, he addressed Post owner Jeff Bezos: “I’ll still be posting shorts and Tiktoks five days a week, as well as monthly long-form videos. We’ll have a newsletter and some neat partnerships too.” LNI was also founded by ex-Post deputy director for video Lauren Saks and director of video Micah Gelman, who left at the same time as Jorgenson. Jorgenson told Press Gazette LNI is “basically trying to get all those followers” he amassed at the …