Lévy Gorvy Dayan Launches LGD Hammer Sales Platform
Lévy Gorvy Dayan is rolling out a new way to sell high-value art, though gallery cofounder Brett Gorvy is quick to lower the temperature on the idea. The gallery’s new platform, LGD Hammer, isn’t meant to remake the market. “We aren’t inventing a new paradigm, but it is a development,” he said. The platform, he said is informed by recent changed in the market. Private sales have slowed. Collectors want time to look, think, and negotiate. Deals stretch out. “There’s no urgency,” Gorvy said. Even strong works can sit while buyers circle. Related Articles Auctions still do the opposite. They create a moment: you either show up and bid, or you don’t. That pressure matters more right now because the market has spent the past couple of years resetting. Auction houses have leaned on lower estimates to get works moving, and the results have been solid. Strong sell-through rates and a run of clean sales have pulled sellers back toward competition. Now, LGD Hammer wants to bring that pressure into a gallery setting. Instead of sending a …
