Pepsi and Diageo withdraw sponsorships of Wireless Festival amid Kanye West backlash
Get the inside track from Roisin O’Connor with our free weekly music newsletter Now Hear This Get our free music newsletter Now Hear This Get our free music newsletter Now Hear This Pepsi and Diageo have both withdrawn their sponsorship of London’s Wireless Festival following criticism from Sir Keir Starmer, Sir Sadiq Khan and Jewish leaders over the decision to have the disgraced rapper Kanye West headline this year’s event. It comes after the Little Britain star Matt Lucas directly called out Pepsi for their involvement in the festival. A Pepsi spokesperson told The Independent: “Pepsi has decided to withdraw its sponsorship of Wireless Festival.” Diageo, owner of the Johnnie Walker and Captain Morgan brands, told the Press Association on Sunday evening that it had also withdrawn. A spokesperson said: “We have informed the organisers of our concerns and as it stands, Diageo will not sponsor the 2026 Wireless festival.” West has a history of antisemitism, including releasing a song titled “Heil Hitler” and selling merchandise decorated in swastikas. Writing on X, Lucas raised both …
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