Traza raises $2.1 million led by Base10 to automate procurement workflows with AI
For decades, procurement has been the back office that enterprise software forgot. Billions of dollars flow through vendor negotiations, purchase orders, and supplier communications every year at the largest manufacturers and construction companies in the country — and the vast majority of that work still runs on email threads, spreadsheets, and phone calls. Traza, a newly launched startup headquartered in New York, believes the moment has arrived to change that. The company announced today the close of a $2.1 million pre-seed round led by Base10 Partners, with participation from Kfund, a16z scouts, Clara Ventures, Masia Ventures, and a roster of angel investors including Pepe Agell, who scaled Chartboost to 700 million monthly users before its acquisition by Zynga. The funding is modest by Silicon Valley standards. But Traza’s pitch is anything but incremental: the company deploys AI agents that don’t just recommend procurement actions — they execute them autonomously, handling vendor outreach, request-for-quote generation, order tracking, supplier communications, and invoice processing without continuous human supervision. “AI is redesigning the procurement category from the ground up,” …
