Even off the court, Wilson reigns. Her first Nike shoe, the A’One, sold out within minutes in 2025. Wilson took its sister, the Nike A’Two, for a European tour this spring. She’s walking carpets and trying out voice acting; her appearance on Hot Ones went viral after she stopped to pray for deliverance from the spicy wings.

Becky Hammon, who’s been coaching the Aces since 2022, has seen the change in her star player. “She went from a young girl to a woman” over the last few years, says Hammon. “Her work ethic, her groundedness—she just has all the pieces. She holds the locker room accountable, and she can only do that when she’s holding herself to the highest standard.”

Wilson’s height and regal bearing make her an ideal conduit for bold fashion; you’d be hard-pressed to find another athlete who can wear head-to-toe Rick Owens as credibly as she does. On the trip for the Nike A’Two, Wilson posed in Jacquemus outside of the Louvre Pyramid by I.M. Pei.

Though Wilson has been in the national spotlight since high school, her transformation wasn’t inevitable. Her mother, Eva, still remembers the days when Wilson would buy $10 hoodies at Goodwill. “You’re able to develop a sense of style when you have money to pay for it,” Eva says over the phone with a knowing laugh. “Let’s just be real—you can do a whole lot when you got money.”

The Wilsons were hands-on parents, though there was a clear division of labor. “Roscoe was the athletic side. I was the academic side,” says Eva, who shares Wilson’s blunt yet affable manner and Southern twang.