Hailey Bieber has given fans a rare and intimate glimpse into her life as a new mother, sharing a sweet series of photos that included a sweet moment with her young son, Jack, as well as throwback pics of herself with different hairstyles.
The model and entrepreneur took to social media to post a carousel of images captioned simply, “different faces and places,” offering a candid snapshot of her life. Among the stylish selfies and behind-the-scenes glimpses of her daily life was a particularly tender photo showing Hailey cradling her rarely seen baby boy, marking one of the few times she has publicly shared such a personal family moment.
Since welcoming Jack with husband Justin Bieber, whom she married in 2018, the couple have largely chosen to keep their parenting journey private, although Hailey did reveal in a recent interview on the Therapuss podcast that her son loves sports.
Hailey said: “He talks a lot about basketball. He says ‘basketball’ all the time. I went to get him up from his nap today, and he was like ‘basketball’. He’s just…it’s insane. So funny.”
© InstagramThe Rhode founder has maintained a high profile professionally in recent years, however, growing her skincare brand into one of the most talked-about labels in the industry.
Known for its minimalist approach and emphasis on dewy, natural skin, Rhode has resonated strongly with younger consumers and beauty insiders alike.
Back in May last year, Rhode was acquired by e.l.f. Beauty for a $1 billion dollar deal that came only three years after Hailey debuted the company. Rhode made its North America debut at Sephora in September with a remarkable record-breaking success.
© GC ImagesThe beauty brand raked in over $10 million in beauty sales at Sephora U.S. within the first 48 hours of its highly anticipated launch. According to YipitData, Rhode made up almost 40% of sales at Sephora on September 4 – the day of its debut – at the 2,000 stores and websites in the US and Canada.
Despite having sold her company to e.l.f. Beauty, Hailey has continued to serve as the chief creative officer of Rhode. Hailey previously opened up about what she intends on doing with her billion-dollar fortune.
“‘I want to preserve that for my son’s future,” she shared during an interview with WSJ. Magazine for the Innovators issue. “It’s an amount of money that I have not dealt with before, so I just want to be smart with it.”
© Kevin MazurGetty Images for OBBHailey’s marriage to Justin has also remained under the public spotlight, with the couple navigating fame’s pressures while presenting a united front.
The pair were seen recently together at the Fanatics Flag Football Classic at BMO Stadium on March 21, 2026 in Los Angeles, California, looking happy and relaxed as they watched the game from a private box with friends.