Música mexicana songsmith Armenta is writing his own destiny
With more than 60 song credits, Armenta’s songwriting prowess can be heard across some of the most popular música mexicana albums to date, whether by Fuerza Regida, Tito Double P, Peso Pluma or Dareyes de la Sierra. “I consider myself a tailor,” said Armenta, 25. “[I’ll create] a sound that will be good with your vocal timbre, with your tones, with the vocal intention you need.” The singer-songwriter wrote Fuerza Regida’s gritty hit “Marlboro Rojo” in 45 minutes, ensuring that the song’s aggressive, battle-ready lyrics also captured a romantic spirit. (“The devil’s bullets and I only think of your eyes,” sang Jesús Ortiz Paz, a.k.a. JOP.) And he wrote “Dos Días” for Tito Double P and Peso Pluma one early morning after a wild night out with friends; you can hear the emotional hangover in the way the vocalists’ rugged voices flail in desperation. “The most important thing is always to convey something where people can immerse themselves in a feeling,” said Armenta, whose full name is Miguel Armenta. He dialed into our interview from …