The science behind blind boxes: Why children want squishy dumpling toys
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Labubus, “dumpling squishies” and Lego minifigures are examples of small collectable toys sold in “blind boxes”. Blind boxes are essentially mystery boxes. When you purchase a blind box, you don’t know which specific version of the collectable is inside until you open it. You might purchase a blind box that has a really rare, special figure inside it. Or you might end up with a common one you already have five of. It’s a game of chance. The phenomenon is not new. I remember standing in the supermarket checkout line as a kid and asking my mum to buy me a Kinder Surprise, eager to eat some chocolate and see what toy I got inside. Pokemon cards work in a similar way. You pay …








