Goalhanger to bring advertising sales and sponsorship in-house
Goalhanger ‘The Rest Is’ producer Goalhanger is creating an in-house advertising sales operation offering partnerships across audio, video, social media, newsletters, live events and branded content. The move away from relying on deals put together by external agencies comes as the production company reported sales of £38m in 2025 and said it is on track to reach one billion full-episode views and streams in 2026. Goalhanger director of commercial operations Josh Akers said: “We’ve been building out our in-house commercial capabilities across partnerships, delivery and creative production over the recent years to give us greater ownership of our revenue, building closer relationships with our media agency and client partners. That enhanced infrastructure will be pivotal in supporting this next phase of the business’s growth.” Commercial deals have included incorporating hosts asking questions to Google Gemini on The Rest is Football and actor Tom Holland being interviewed by The Rest Is History host Tom Holland as part of a commercial deal with NBC Universal to promote film The Odyssey. Head of partnerships at Goalhanger Charlotte Robbins said: “Brands …








