Waymo is launching its first-ever membership program, “Waymo Premier,” offering its most frequent riders priority pickups, 10% cashback, and early access to new cities for $29.99 per month. The invite-only program marks a significant step in Waymo’s effort to build rider loyalty as it scales toward 1 million weekly rides and expands into 20+ cities. What Waymo Premier includes Waymo Premier is an invite-only tier targeting the company’s heaviest users. For $29.99 per month, members get: Priority pickups — prioritized vehicle matching to reduce wait times 10% Waymo Cash back on every ride, with higher rates during surge periods Early access to Waymo in new cities as the company expands Five free cancellations per month The program launches today in San Francisco, Los Angeles, and Phoenix — Waymo’s three longest-running markets. The company says membership benefits will travel with riders across cities, and it plans to expand Premier to additional markets in the future. Advertisement – scroll for more content Waymo’s growing scale makes a loyalty play possible The timing makes sense. Waymo is now …