The Lotus Eaters Media (YouTube) 6 min read20 min Rupert Lowe this week became the first British politician to appear on The Joe Rogan Experience. The podcast has more British listeners than the BBC’s Today programme, and the interview with Lowe drew well over 1m views within the first 24 hours. His appearance was not without controversy. Politicians in Scotland expressed outrage over Lowe describing the Dunblane school massacre as “one murder” in a discussion about UK gun law. A Restore Britain spokesperson later said: “Rupert was clearly referring to one incident.” The interview was nevertheless the latest example of the Restore Britain leader and Great Yarmouth MP tapping into a digital landscape that Britain’s mainstream political parties are still getting to grips with. Lee Cain, former Downing Street Director of Communications and founder of Charlesbye Strategy, told PoliticsHome that insurgent parties such as Restore Britain are using digital platforms to reach audiences that the mainstream parties have “simply stopped reaching”. “Westminster is always the last place to learn modern comms style; it rejects innovation …