Walmart-owned Flipkart, Amazon are squeezing India’s quick commerce startups
India’s quick commerce market is booming, with demand more than doubling for some players. But the fast-delivery push by Flipkart and Amazon is raising the stakes in an already crowded space where profitability remains under pressure. Flipkart, one of India’s largest e-commerce players entered quick commerce later than local rivals such as Blinkit, Swiggy, and Zepto. But it has now crossed more than 800 dark stores (distribution centers for online shopping) this week, TechCrunch has learned, and is looking to double that by the end of 2026, according to UBS. The expansion comes as India’s quick commerce sector enters a more intense phase of competition. The strain is reflected in recent developments, including the departure of a co-founder at Swiggy this week, as companies reassess strategy amid rising competition and costs. The Walmart-owned company debuted in quick commerce with Flipkart Minutes in August 2024, offering deliveries across categories in as little as 10 minutes. Since then, the sector has expanded rapidly. More than 6,000 dark stores are now in operation, leading to significant overlap among …

