Why Everybody in Menswear Wants to Live in the Ghiaia Cashmere World
“When I started Ghiaia, it was the first time in my career that I was really able to fully express myself,” says founder Davide Baroncini. I first came across the brand about five years ago, and that expression felt palpable. At the time, Ghiaia offered just one product: a cashmere sweater, which remains an anchor point in the collection today. What began in a spare bedroom in 2019 has evolved and expanded exponentially over the last few years. Between major online retailers carrying the brand, outfitting Hollywood’s hunks, and Baroncini’s brick-and-mortar shop in San Marino, Ghiaia Cashmere is now a full-fledged ready-to-wear operation. Ghiaia Cashmere Cashmere Sweater Ghiaia Cashmere Wool Flannel Jacket One of Baroncini’s calling cards is his exceptional styling, which has captivated me—and much of the menswear world. (He had guys fiending for fisherman sandals last summer.) A Brunello Cucinelli alum and a devotee of Giorgio Armani and Ralph Lauren, Baroncini doesn’t take shortcuts, especially when it comes to storytelling as a visual language. He’s a merchandising maestro, and one scroll through Ghiaia …
