All posts tagged: Gonia

There Can Be No Winners in the Patagonia v. Pattie Gonia Debacle

There Can Be No Winners in the Patagonia v. Pattie Gonia Debacle

Published by Sam Flores

Now that Pattie Gonia has taken to the jury of the people, meaning the internet, she’s mobilized troops of progressive online sleuths who are siding with her (“keep the pressure on,” she asks her followers in a comment), largely because of a general anticorportation sentiment. (A representative for Pattie Gonia declined to comment for this story.) On the other hand, there has been a growing audience on TikTok and X who are skeptical of Pattie Gonia’s arguments and argue that her filing for a trademark would infringe on Patagonia’s. These kinds of posts and comments have been met with others calling anyone “defending corporations” all sorts of names, including but not limited to “bootlicker.” Alas, who is in the right is not to be determined by an online jury. On Saturday, Pattie Gonia posted another video on Instagram saying that she had been “blindsided” by the suit. She claimed Patagonia lied by suggesting it had reached out prior to the suit for a conversation, yet she appeared to be seeking some sort of resolution. (In …

Patagonia trademark lawsuit triggers backlash by drag queen Pattie Gonia

Patagonia trademark lawsuit triggers backlash by drag queen Pattie Gonia

Published by Sam Flores

Drag queen Pattie Gonia is asking fans for help fighting Patagonia, the popular outdoor apparel and gear company, which has sued the outspoken environmental activist for trademark infringement. The Ventura-based company filed a lawsuit in Los Angeles federal court in January after the environmentalist drag queen submitted an application for the exclusive right to use the brand Pattie Gonia for marketing, activism and clothing sales. Wyn Wiley, who performs as Pattie Gonia, has millions of followers on social media and has raised nearly $4 million for environmental nonprofits. Last year, the drag queen raised $1 million by hiking 100 miles from Point Reyes to San Francisco. Patagonia sued Wiley for $1 in damages plus legal fees, saying it supports the performer’s causes but wants to protect the company’s branding. Pattie Gonia and their supporters are urging the brand to drop the suit. In its complaint, Patagonia wrote that the drag queen’s “products and services compete directly with the products and advocacy upon which Patagonia built its Patagonia brand over the last fifty-three years.” Pattie Gonia …

Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia

Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia

Published by Daniella Wilson

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Outdoor clothing and gear retailer Patagonia is suing popular drag queen Pattie Gonia for trademark infringement, claiming that the play on its name, in addition to a similarity in branding, has caused “confusion and deception” among consumers. In court documents filed Wednesday in California federal court, seen by The Independent, Patagonia claimed that Pattie Gonia’s recent trademark application for the exclusive right to the brand PATTIE GONIA, which seeks to encompass their advocacy work, apparel, promoting public awareness of and motivational speaking services in support of environmental sustainability and LGBTQIA2S+ equality, and more, “compete directly with the products and advocacy upon which Patagonia built its PATAGONIA brand over the last fifty-three years.” “The trademark application reflects Pattie Gonia’s departure from discrete use of a …