Hasbro takes another shot at introducing Play-Doh for adults
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Hasbro is once again trying to prove Play-Doh isn’t just for kids. The toy maker is launching Blooms by Play-Doh, a new line of craft kits designed for adults as it works to expand the iconic brand beyond its traditional audience, the company announced Thursday. Instead of molding toy food or imaginary creatures, users create decorative floral arrangements to be displayed. Starting at $24.99, the kits are now sold at Amazon, Target and Walmart, with select products launching on TikTok Shop July 16, Business Wire reports. The kits mark Hasbro’s biggest push yet into the growing “kidult” market, tapping into demand for creative, stress-relieving hobbies. The launch also supports the company’s “Playing to Win” strategy, unveiled in 2025, which aims to expand its brands …
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