As Valentine’s Day approaches, is it ok to gift Botox and gym memberships?
Sign up to our free Living Well email for advice on living a happier, healthier and longer life Live your life healthier and happier with our free weekly Living Well newsletter Live your life healthier and happier with our free weekly Living Well newsletter How would you feel if someone gave you a gym membership as a holiday or Valentine’s Day gift? What about Botox? Laser hair removal? Services like those are part of the estimated $48 billion self-improvement industry. Does this suggest that many people would appreciate self-improvement gifts? Retailers seem to think so. The Planet Fitness chain of gyms encourages buying workout equipment for Mother’s Day. The Republic of Tea offers beauty tea, which the company says can improve your complexion, as part of their gift sets. Instagram posts call paying for other people’s Botox treatments “the new flowers,” and tell men that it is what women want for Valentine’s Day. As an academic who studies consumer behavior, I am particularly interested in social aspects of consumption. Seeing these promotions, I wondered whether …

