Distracting Metaphors | Blog of the APA
Metaphors are great. They can make us see something in a new light: Think of universities as the beating heart of humanity and see what it does to your understanding of these institutions! Metaphors can also reduce complexity: Think of the atmosphere as a glasshouse and see how it helps your understanding of global warming! We use metaphors all the time. About every seventh lexical unit we speak or write is metaphor. But not all metaphors are great. Some make us uneasy. Holocaust metaphors, for example, often do. Should we really say, as PETA did in a notorious campaign, that we are committing the Holocaust on our plates, or that, as gay liberation activists did in the 1980s, the AIDS epidemic is the Holocaust, or that, as we sometimes do jokingly, someone is a grammar Nazi? One source of uneasiness may be simple disagreement: one may think that there is no Holocaust on our plates, that the AIDS epidemic was a terrible tragedy but not an intentional, systematic destruction of a group, or that, while …

