All posts tagged: michael jordan

Upper Deck Revives “Trade Jordan” Marketing Stunt From 1992

Upper Deck Revives “Trade Jordan” Marketing Stunt From 1992

Published by Daniella Wilson

In 1992, decades before viral marketing was a thing, Upper Deck pulled off one of the most memorable marketing stunts of all time. The sports card company secretly put up a billboard in Chicago: It was plain white, with only two words: “Trade Jordan.” The effort instantly became local news, and then national news. Trade Michael Jordan? The Chicago Bulls superstar who had just led the team to back-to-back championships, earning an MVP award in the process? It was, of course, a ruse. Upper Deck was not trying to persuade the Bulls to trade MJ, rather they were eager to announce something new: An exclusive licensing agreement for trading cards, images of which ultimately replaced that stark white billboard. 35 years later and Upper Deck is reviving the billboard, featuring it in a new video marketing campaign about, of course, Michael Jordan, who has signed an extension with the brand, continuing the partnership that has lasted decades, even as the sports and media landscape has changed so dramatically. The new campaign’s tagline? “You Don’t Trade …

Michael B. Jordan Voices Cute Netflix ‘Toon

Michael B. Jordan Voices Cute Netflix ‘Toon

Published by Daniella Wilson

There have been plenty of movies about human beings switching bodies, so why not one about animals? That, at least, seems to be the rationale behind Netflix’s new animated film rehashing a very familiar formula for kiddies too young to appreciate the likes of Freaky Friday. Unfortunately, they haven’t been the first out of the gate, since the very similarly themed Hoppers beat them to the punch months ago. Nonetheless, Swapped has its appeals, including gorgeously rendered animation and the first screen performance by Michael B. Jordan since he won the Oscar for Sinners. (Sorry, ladies, it’s his voice only.) Directed by Nathan Greno in his first feature effort since 2010’s Tangled, the film (originally titled Pookoo) is set in the bucolic “Valley,” where creatures don’t necessarily exist harmoniously. Case in point: the small woodland creatures known as “Pookoos,” who look like tiny sea otters, and the large birds called “Javans,” who resemble a cross between an owl and a parrot. Swapped The Bottom Line Better than its familiar premise would suggest. Release date: Friday, …

Michael Jordan Celebrated His Daytona 500 Win While Wearing an Insane Watch

Michael Jordan Celebrated His Daytona 500 Win While Wearing an Insane Watch

Published by Jenni Sidey

When Tyler Reddick gunned his no. 45 23XI Racing Chumba Casino Toyota into first place at the Daytona 500, securing the team’s victory at NASCAR’s marquee event, no one—except perhaps Reddick himself—was more thrilled than team co-owner Michael Jordan. “I’m ecstatic,” Jordan said, “I don’t even know what to say. It feels like I won a championship, but until I get my ring, I won’t even know.” Despite the Daytona International Speedway’s close association with the Rolex Daytona, which was named after the track, Jordan chose to wear another revered but much lesser-known Swiss brand for the big day. MJ’s choice ​​was the Greubel Forsey Double Tourbillon 30° Technique, a skeletonized sequel of sorts to Greubel Forsey’s Double Tourbillon 30˚ Contemporain Vision, the high-end independent brand’s very first watch from 2004. A long-time fan of Greubel, Jordan knows a good, complicated timepiece when he sees one. Photograph courtesy of Greubel Forsey; Getty Images And complicated the Double Tourbillon 30° Technique is. Housed in a substantial black ADLC-coated titanium case measuring 47.5mm—which looks tiny on MJ’s …