Tim Cook Calls Apple Maps Launch His ‘First Really Big Mistake’ as CEO
Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his “first really big mistake” in the role, according to a Bloomberg report covering the town hall meeting that was held Tuesday with his recently announced successor, John Ternus. The Maps app launched with mislabeled landmarks, faulty directions, and a user experience that fell well short of Google Maps at the time. “The product wasn’t ready, and we thought it was because we were testing more of local kind of stuff,” Cook told staff. Reflecting on the debacle, Cook said it was “valuable,” noting that he expressed regret to users at the time and suggested they use competing navigation apps instead. From the report: “We apologized for it, and we said, ‘Go use these other apps. They’re better than ours.’ And that was some humble pie,” Cook said. “But it was the right thing for our users. And so it’s an example of keeping the user at the center of the decisions that we made.” Cook added: “Now we’ve got …
