Smith, 24, and her husband now share four kids: Rumble Honey, Slim Easy, Whimsy Lou, and Fawnie Golden. Because of their large families and the nature of their viral content, Smith and Neeleman both tend to get cited in conversations about a conservative cultural resurgence; in 2024, Nara and Lucky Blue Smith even took their kids to visit the Neeleman clan in Kamus, Utah. But Smith herself identifies as a working mom rather than a “hardcore Mormon.” In an exclusive interview, she tells VF that she’s hoping to shift the emphasis away from online debates and back toward her real passion: cutting processed foods out of her family’s diet. Smith says she started reverse engineering things like cereal and Oreos as a young mother, after suffering a bad case of eczema. Now, the goal is to keep expanding her business outside of your iPhone screen. “Ultimately, I’m building a culinary lifestyle empire, and we’re only at the very beginning,” she says. “The most natural thing to do is put this cookbook out, and then just …