Partying is out, run clubbing is in – how Strava hypnotised a young generation of runners
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Go to any preppy part of London and you’ll see them: Hoka trainers pounding the pavement, Lululemon shorts blowing in the breeze, Salomon running vests bobbing in unison as hoards of under 30s log their latest run on booming fitness app Strava, alongside a sweat-sheened selfie. You can’t miss them. In fact, of the 1.1million people that have entered the ballot for the 2026 London Marathon next April, more than a third of UK entries are between 18-29-years-old. For many young people, the itch to pound the pavement formed in the first Covid-19 lockdown spurned on by the “Run for Heroes” campaign that saw hundreds of thousands of people run five kilometers, donate £5 to the NHS and challenge five friends to join in. …





