All posts tagged: Perplexitys

Perplexity’s Personal Computer is now available everyone on Mac

Perplexity’s Personal Computer is now available everyone on Mac

Perplexity’s Personal Computer, its answer to OpenClaw and other local AI agents, is now available to all Mac users via its desktop app, the company announced on Thursday. As a reminder, Personal Computer is an expansion on Perplexity’s general-purpose, multi-model digital worker dubbed, confusingly, Perplexity Computer. “Personal Computer,” meanwhile, is designed to bring those capabilities to your own device. It does so by allowing AI agents access to local files, applications, and connectors, as well as the web, in order to handle the individual user’s personal, multi-step workflows. Or, as the company describes Personal Computer, it “takes Computer out of the cloud-only world and onto the device where most of your real work already takes place.” Image Credits:Perplexity The goal is to capitalize on the growing demand for local AI agents, popularized by OpenClaw, which can perform tasks on users’ behalf. But while OpenClaw presented several security risks because of its elevated permissions, solutions like Personal Computer are meant to offer users a safer AI-enabled computing environment. (Or at least that’s the claim.) Perplexity’s Personal …

Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

Perplexity is abandoning plans to put ads in its AI search product as the industry looks for sustainable business models that won’t hurt user trust. The changes are part of a larger strategic shift for the company, which has long focused on disrupting Google Search’s business. “Google is changing to be like Perplexity more than Perplexity is trying to take on Google,” said a Perplexity executive at a press briefing on Tuesday. Executives spoke to the press on the condition of anonymity. Instead of chasing mass adoption, Perplexity will lean into its subscription business, with a focus on becoming the most accurate AI service for developers, enterprises, and consumers willing to pay a monthly fee. The company also plans to make partnerships with device-makers a bigger part of its business moving forward. The move marks a major change for the company, which was one of the first AI firms to start experimenting with ads in 2024. CEO Aravind Srinivas said on a podcast that year that he predicted ads would eventually be the company’s core …