With All Due Respect to Polo, RRL Is Ralph Lauren’s Most Ralph Lauren Label
2025 was Ralph Lauren’s year. That might not sound like much of a triumph: for the last five decades or so, every year has sort of been Ralph Lauren’s year. But 2025 was especially good to the maestro of American menswear, whose iconic pony logo has never been hotter, and whose genre-colliding vision of preppy style has never resonated harder. Amid all the crowing press blasts, though, it was easy to miss a slightly wonkier tidbit of Ralph Lauren lore: Doug Bihlmaier, the brand’s in-house vintage guru, was hanging up his threadbare chore coat for good—and auctioning off a treasure trove of grails from his own closet to celebrate. Bihlmaier’s retirement thrust the beloved archivist into the spotlight for more reasons than one. Unless you’re a regular on the estate sale circuit (or the forums that venerate Bihlmaier’s darned-to-death style) you probably weren’t aware of the role he played at RRL, Ralph Lauren’s deeply influential line of frontier Americana. Missed out on scoring a rare gem from Bihlmaier’s own closet? Don’t sweat it—you didn’t miss …









