Cinema attendance and box office have remained below pre-COVID pandemic levels, so what can studios and exhibitors do to put people back in recliners and other movie theater seats? Management consulting firm Bain & Co., in a new research report, shares some suggestions and insights. The big-picture takeaway from Bain partners Chris Xanthakis, Nicole Magoon, and Daniel Hong: “Successful companies will invest in premiumization, personalization, and partnerships to draw people back to theaters.” After all: “Audiences haven’t abandoned theaters; they need a more compelling reason to go.” Their new report, which was completed before the Netflix deal for Warner Bros. Discovery, which has raised more concerns about the future of cinemagoing, starts off in an ominous way. “For two decades, movie theaters have consistently wrestled with how to get people into seats. Today, that challenge has become an existential threat,” it highlights. “While consumer spending on video streaming subscriptions surged from 2010 through 2024, North American box-office revenue in real terms fell during the same time frame. Ticket prices in real terms are close to flat since 2010, …