TikTok Shop hit $50 billion in the first half of 2026
In the first half of 2026, customers spent $50.3 billion globally on TikTok Shop, according to a report by Tabcut and Momentum Works — a whopping 92 percent increase over the same period last year. The U.S. and Southeast Asia were the largest markets, with the former spending $11.8 billion, around double the total from last year. The U.S. has 1.35 million stores and 20 million influencers on TikTok Shop. SEE ALSO: TikTok quickly pauses dating live chat test Tabcut and Momentum Works estimate that the global gross merchandise value (GMV) will surpass $100 billion for the first time this year and reach $123.5 billion by the end of 2026. Mashable Light Speed But, as What’s Trending reported, the data might be more complicated than it looks. In a May 2026 Harris Poll, 63 percent of Gen Zers said they stopped buying from TikTok Shop. EMARKETER, which published the data, stated that it might be because of increasing dissatisfaction with the marketplace itself. Still, 62 percent said they use TikTok to discover new products, and …




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