From M&S to Zara: How TikTok taught me to shop for clothes in the kids’ section
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more The first time I wore a girl’s 10-11 years gingham Primark dress to the pub, I was, frankly, scared. Could you tell I was wearing children’s clothing? Was it emanating school summer picnic energy? Was my bum exposed? But when I arrived, the outcome was all the more hilarious and unexpected – one of my friends was wearing exactly the same dress from the kids’ section, too. Buying children’s clothes from high street brands including Primark, M&S, H&M, and Zara has boomed in popularity over the past year thanks to influencers sharing their best purchases on TikTok, with certain items (like my £10 gingham dress) becoming lusted-after viral buys. But many shoppers in the know have seen the appeal of this practice for years: …









