Mediahuis joins UK news giants as founder member of SPUR
Gert Ysebaert, CEO of Mediahuis Group, speaks at the WAN-IFRA World News Media Congress in Copenhagen on 28 May 2024. Picture: WAN-IFRA Mediahuis has joined the SPUR coalition of major news organisations aiming to develop shared AI licensing standards for the industry. Mediahuis joins SPUR (Standards for Publisher Usage Rights) alongside the Financial Times, The Guardian, The Telegraph, the BBC and Sky News who were attached when the initiative went public in February. The intention is for SPUR to help shape rules and infrastructure around how news content is used in AI models, creating common standards around permission and payment. Mediahuis chief executive Gert Ysebaert said: “The SPUR coalition addresses one of the key challenges facing our industry today: ensuring that quality journalism is used responsibly in the development of AI. “Shared technical standards, licensing frameworks and reliable measurement tools are essential to secure a fair and transparent value exchange for our content. “I believe this is a defining moment for European publishers as well, to join forces so that together we can actively shape …

