All posts tagged: Superfans

Ferrari is using IBM’s AI to create F1 superfans

Ferrari is using IBM’s AI to create F1 superfans

Published by skeptic

Two years ago, IBM realized there was one glaring omission in its roster of sports partnerships: Formula One.  Formula One has become one of the world’s most popular sports, especially in the U.S., where Netflix’s “Drive to Survive” documented the working lives of F1 drivers and turned them into mainstream celebrities. The tech-centric sport has also become a hot ticket for tech companies like AWS, Oracle, and Anthropic, which partner with teams for sponsorship visibility and to provide data analytics and AI tools that can deliver a competitive edge. So when IBM went looking for its next major sports partnership, it’s no wonder the company picked F1 and one of its most iconic teams, Scuderia Ferrari HP. “They’re the winningest team in history,” Kameryn Stanhouse, IBM’s Vice President of Sports and Entertainment Partnerships, told TechCrunch.   At the heart of this partnership, however, is what has led other teams to start working with tech giants: access to more sophisticated tech solutions that can help them make the most of, especially, artificial intelligence. In fact, one of …

Spotify Will Reserve Concert Tickets for Superfans

Spotify Will Reserve Concert Tickets for Superfans

Published by Daniella Wilson

Spotify is hoping it can lend a hand in getting concert tickets to an artist’s biggest fans, as the streaming service revealed “Reserved” on Thursday during its investor day, a new feature that as it sounds, sets aside tickets for premium subscribers so they have a better shot at buying them. “Getting concert tickets today can feel like a race you’re set up to lose,” Spotify wrote in a post on Thursday. “You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets. We think there’s a better way.” Spotify said that starting in the U.S. this summer, select artists will be able to use Reserved to set aside tickets for fans on the platform. The platform has partnered with Live Nation on the program as part of a multiyear agreement. The platform will use streams, shares and other types of activity to “identify an artist’s most dedicated fans and hold two tour …

David Bowie superfans can enjoy new ‘immersive experience’ at legendary singer’s childhood home

David Bowie superfans can enjoy new ‘immersive experience’ at legendary singer’s childhood home

Published by Daniella Wilson

Get the inside track from Roisin O’Connor with our free weekly music newsletter Now Hear This Get our free music newsletter Now Hear This Get our free music newsletter Now Hear This The childhood home of David Bowie, where he famously wrote Space Oddity, is set to open to the public as an “immersive experience”. Located at 4 Plaistow Grove in Bromley, south-east London, the property was home to Bowie from age eight to 20. The Heritage Of London Trust has acquired the residence, planning to host creative workshops alongside public access. The house will be meticulously restored to its early 1960s appearance. A never-before-seen archive, aided by Geoffrey Marsh, co-curator of the V&A’s David Bowie Is exhibition, will guide the recreation of its interior as it was during Bowie’s formative years. open image in gallery A young David Bowie outside his house as a child (David Bowie Estate/PA Wire) He said: “It was in this small house, particularly in his tiny bedroom, that Bowie evolved from an ordinary suburban schoolboy to the beginnings of …

‘Heated Rivalry’ Superfans Recommend More Hockey Romance Books to Read While You Wait

‘Heated Rivalry’ Superfans Recommend More Hockey Romance Books to Read While You Wait

Published by Sam Flores

If you or a loved one are experiencing withdrawal symptoms, whether while waiting for your chance to dogear pages of your very own, or for the next episode of the show to drop, VF asked hockey romance aficionados about their recommendations for books fans may want to reach for. Canadian Boyfriend, Jenny Holiday ‘Canadian Boyfriend’ by Jenny Holiday Elizabeth Held, co-founder of the Really Reading Romance Book Club, writer of the What to Read If newsletter, and author of the upcoming nonfiction book Romancelandia, highlighted Jenny Holiday’s Canadian Boyfriend, a straight romance that “doesn’t actually have that much hockey in it.” (“A surprising number of hockey romances do not actually feature a ton of hockey,” Held says.) She called it a book “about people in their late 30s figuring out their baggage, under the guise of a hockey romance.” Held especially loves the audiobook edition, narrated by actor Joshua Jackson. “I think it’s just totally fabulous and very fun that he went from playing a hockey player as a teenager in The Mighty Ducks, and …