Pictured (left to right) on Press Gazette News Yacht at Cannes on 23 June: Mark Howard, COO, Time; Imogen Fox, global chief advertising officer, The Guardian; Isabel Perry, global EVP of strategy, Dept; Michael Sadicario, EVP, Enterprise Media & Retail Partnerships, North America, Equativ; Dominic Ponsford, Press Gazette. Picture: Press Gazette Time chief operating officer Mark Howard has explained how the US newsbrand is already commercialising an invisible bot-readable version of its website which is used to promote sponsored content. He joined leading executives from Hearst UK, Axios, The Guardian, Washington Post, Future Plc, as well as speakers from sponsors Q5, PA Media and Equativ, on the Press Gazette News Yacht event at a marina on the fringes of the Cannes Lions conference for the global advertising industry. The event was intended to assert the importance of publishers in an advertising world now dominated by a few giant tech platforms. One of the key themes to emerge was the fact that publishers could become more important for brands in the age of AI-generated answers. Time …