MrBeast’s company buys Gen Z-focused fintech app Step
YouTube megastar MrBeast announced on Monday that his company, Beast Industries, is buying Step, a teen-focused banking app. Step, which raised half a billion in funding and has grown to over 7 million users, offers financial services geared toward Gen Z to help them build credit, save money, and invest. The company has attracted celebrity investors like Charli D’Amelio, Will Smith, The Chainsmokers, and Stephen Curry, in addition to venture firms like General Catalyst, Coatue, and the payments company Stripe. If the company wants to continue getting its fintech product in front of young eyes, then partnering with Gen Z phenom MrBeast is wise. MrBeast, whose real name is Jimmy Donaldson, is the most-subscribed creator on YouTube, with over 466 million subscribers, but his ambitions stretch beyond his over-the-top videos. “Nobody taught me about investing, building credit, or managing money when I was growing up,” the 27-year-old said. “I want to give millions of young people the financial foundation I never had.” I’m so excited to share that we are acquiring the financial services app, …
