All posts tagged: AsiaPacific

Asia-Pacific Video Revenue to Reach 6 Billion by 2030

Asia-Pacific Video Revenue to Reach $196 Billion by 2030

Asia-Pacific’s screen economy is on track to expand steadily through the end of the decade, but nearly all of that growth will be driven by streaming, creator-led video and connected TV as traditional television continues to contract, according to new forecasts from regional consultancy Media Partners Asia. Released Tuesday, MPA’s annual Asia-Pacific Video & Broadband report forecasts total screen revenues across the region rising from about $171 billion in 2025 to roughly $196 billion by 2030, with online video accounting for the entirety of net gains over the period. Premium video on demand — spanning subscription platforms and branded ad-supported services — is expected to add approximately $12.5 billion to reach $52 billion by 2030, while user-generated and social video revenues are projected to expand by $11.4 billion to $44.5 billion. Traditional television, meanwhile, is forecast to decline by a cumulative $8 billion as linear advertising and pay-TV subscriptions continue to erode. The report says the shift reflects a fundamental reordering of where value accrues in the region’s screen economy. “Value is shifting decisively toward …