S&P Global on niche audience mastery
Steve Matthewson, head of news at S&P Global Market Intelligence. Picture: Submitted B2B publishers targeting niche audiences must understand the individual readers behind their corporate subscriptions, said Steve Matthewson, head of news at S&P Global Market Intelligence. S&P Global is a financial information and analytics company made up of four divisions – Ratings, Market Intelligence, Energy and S & P Dow Jones Indices – serving professional users across financial and corporate markets. Its Market Intelligence division offers a flagship desktop product, Capital IQ Pro, which combines company and market data with research, news, analytics and workflow tools. The UK government puts the cost at £55,000 per user per year. Capital IQ Pro users can access news as one component of the product, with this being a personalised news homepage combining S&P Global’s own specialist journalism with content aggregated from other publishers like the Wall Street Journal. It also offers customisable dashboards and market alerts, alongside archived content, newsletters, podcasts, video content and in-person events. S&P’s Market Intelligence division has around 360,000 active users, according to …








