Elfie Semotan, Austrian Fashion Photographer, Dies at 84
Elfie Semotan, an Austrian fashion photographer known for her collaboration with designer Helmut Lang, died “unexpectedly” on Saturday at 84 years old in Jennersdorf, a town in southeast Austria, according to an obituary posted on Instagram and a report by Austria’s national public broadcasting network ORF. Semotan was based in Vienna, New York, and Jennersdorf, which is near the border with Slovenia and Hungary. She had spent time there since first buying a farmhouse in the area in the mid-1970s. Related Articles Semotan was born in 1941 in Wels, and studied fashion in Vienna. Soon after finishing her studies, she moved to Paris and worked as a model while developing her interest in photography. After moving back to Vienna in 1971, Semotan’s photography career began in earnest. One of her first major assignments was in the mid-’70s with the Austrian lingerie brand Palmers. The advertising campaign paired Semotan’s provocative photos—many of which referenced art historical images—with the slogan “Trau dich doch” (“I dare you”). The photos “[bore] witness to a new, hedonistic zeitgeist that was …






