Taco Bell is launching Baja Blast under-eye patches: Everything we know
You may have heard: Taco Bell is getting into the beauty business. Because nothing says clear skin like Cheesy Gordita Crunch and Beefy 5-Layer Burrito. The fast-food chain announced last week that it would be introducing “Mountain Dew Baja Blast Under Eye Patches” later this year. (Yes, really.) The news came at Taco Bell’s Live Más Live gala March 10, during which the company introduced more than 20 new menu items — though the under-eye patches are the only non-edibles being rolled out. “For the Baja Blast die-hard, infused with caffeine and a refreshing boost of citrus,” Taco Bell said in a news release, “these patches energize skin and deliver cooling hydration.” Taco Bell didn’t give a release date or share any more information about the ingredients in its soon-to-debut eye patches. So we were, well, hungry for information. For starters: Why under-eye patches?! “It’s an opportunity to extend the brand beyond the category,” says University of Michigan marketing professor Marcus Collins, author of “For the Culture: The Power Behind What We Buy, What We …

