Everything We Know About Swatch and Audemars Piguet’s Blockbuster Collaboration
Want more insider watch coverage? Get Box + Papers, GQ’s newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here to get it free. Well, it’s official. After partnering with Omega and Blancpain, Swatch is officially teaming up with Audemars Piguet. Without a single official image of a watch—beware of all the convincing AI renderings out there—the collaboration has already transcended the watch world to capture the attention of anyone with roughly $300 to $500 worth of spending power. So, what do we actually know about this new world-conquering linkup? The basics In 2022, Swatch worked with Omega to create an affordable version of the latter’s famed Speedmaster. The “MoonSwatch,” a vibrant $260 take on one of the most iconic watches of all time, instantly became a cultural phenomenon. Swatch followed that up with a similarly budget-friendly spin on Blancpain’s Fifty Fathoms, a legendary dive watch. The MoonSwatch shocked the world upon its release, but the upcoming “Royal Pop,” in whatever form it takes, is a twist that would stun …
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