How Apple Changed Under Tim Cook: 15 Years in Numbers
Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook’s tenure coming to an end, we thought we’d take a look at how Apple has changed over the last 15 years. Cook took over as CEO on August 24, 2011, after Steve Jobs resigned. Apple’s Revenue During yesterday’s earnings call, Bank of America analyst Wamsi Mohan shared an interesting observation about Apple’s quarterly earnings. When Cook took over as CEO, Apple’s revenue for all of 2011 was $108 billion. Apple reported $109.4 billion for Q3 2026, earning its 2011 revenue in a single quarter. We don’t have the numbers for fiscal 2026 yet, but in fiscal 2025, revenue was $416 billion. iPhone revenue in 2011 was $47 billion, and just this quarter, it was $54.3 billion. Valuation Apple stock is down today after Cook said he expects supply constraints and memory shortages to affect revenue in the current quarter, but last week, Apple briefly hit a market cap above …







