Ferrari CEO says Luce EV is ‘clocking up orders’ despite design backlash
Ferrari CEO Benedetto Vigna confirmed that the $640,000 Luce, the company’s first all-electric car, is already receiving orders from both existing and new customers. The order book extends toward the end of 2027, according to Bloomberg. The announcement comes just days after the Luce’s Rome unveiling triggered a 6% stock drop and a brutal wave of design criticism online, with former Ferrari boss Luca di Montezemolo himself telling Italian media to “at least take the prancing horse off.” Orders rolling in despite the noise Vigna’s comments represent the first concrete data point about customer appetite for the Luce since Ferrari showed the car in full for the first time on Sunday. The five-seat, four-door EV packs 1,050 hp from four motors, 530 km of WLTP range, and an 800V architecture — wrapped in a design that has divided opinion sharply. Ferrari (RACE) shares dropped as much as 8% in the days following the unveiling, wiping out billions in market cap, but it has since recovered more than 3%.. The internet compared the Luce to everything …
