Newsletters in 2026: $10 per month is default price
Beehiiv CEO and co-founder Tyler Denk giving a presentation at a Beehiiv event in London on 12 February 2026. Picture: LRock Media The average paid newsletter costs $10 per month or $100 per year, according to analysis of thousands of publications hosted on Beehiiv. Beehiiv said these average prices have held steady since 2024 despite more creators entering the market. Both small and large newsletters (with email list sizes of under 1,000 and those above 100,000) are charging about the same on average. Beehiiv CEO and co-founder Tyler Denk told Press Gazette said that although this is the median price being paid by newsletter consumers, it is not the ceiling and some publications successfully charge much more. Asked why $10 per month or $100 per year appeared to be the newsletter pricing sweet spot, Denk said: “I don’t think readers are inherently resistant to paying more. The reason so many subscriptions settle around $10 to $15 a month is that consumers have spent the last decade being conditioned to see that as the standard price …





