Apple’s SVP of services Eddy Cue has revealed that Brazil is Apple TV’s second-largest market by subscriber count and its fastest-growing, in an interview with Brazilian newspaper Folha de S. Paulo (via 9to5Mac). Speaking on the sidelines of Apple’s recent media event in Santa Monica where the company previewed its 2026 content slate, Cue acknowledged that Apple has yet to produce any original content in Brazil. Competitors like Netflix, Amazon, and Disney, meanwhile, have turned the country into a major production hub, leaving Apple in catch-up mode. “It doesn’t move as quickly as I’d like, especially if you want to be truly good, but we’ll get there,” Cue said. “I know Brazilians want quality – I appreciate that – and I also know there’s a lot of opportunity in Brazil to create strong content.” Cue also reaffirmed Apple’s commitment to theatrical releases through distribution partnerships, pointing to the success of “F1: The Movie,” which was released in theaters by Warner Bros. and went on to earn an Oscar nomination. Cue conceded that “the bar for …