Great Wall Motor: Chinese car giant targets European comeback with new factory and models
Get our weekly Drive Smart newsletter for motoring news, reviews and advice from EV editor Steve Fowler Get motoring news, reviews and advice from EV editor Steve Fowler Get our EV editor’s weekly Drive Smart newsletter Chinese automotive giant Great Wall Motor (GWM) has unveiled an ambitious strategy to launch at least 10 new models in Europe over the next two years, signalling a determined second attempt to establish itself in the highly competitive market. GWM was among the first Chinese car companies to enter Europe, making a notable debut with a range of electric vehicles at the 2021 Munich car show. However, the company subsequently struggled to gain significant traction. As part of its renewed European push, GWM plans to commence sales in 13 European markets within the next 12 months. “We don’t want to be the loser in any market in the world,” GWM International President Parker Shi told reporters at the company’s technology centre in Baoding, China. “We’ll come back and we will go with the right product.” While more recent Chinese …








