The Story Behind Check the Tag, Fashion’s Favorite Instagram Account
Oscar weekend, with its cocktails and dinners and pre-soirees and, most importantly, parties—like Vanity Fair’s—is fashion’s equivalent to Super Bowl weekend. Every stylist is trafficking dresses from Paris Fashion Week, which just wrapped yesterday, to Los Angeles. Everyone in entertainment is looking for a party invite and an outfit, and those of us in the media are asking stylists and labels to disclose the stars they’re dressing. With the proliferation of fashion commentary on social media, it’s all about speed, about being the first one to clock who wore what and where, for talking head commentators and magazines alike. The fastest of them all is Check the Tag, an Instagram account run by Brazilian sisters Kathleen Miozzo and Wenny Milzfort, which the fashion industry has adopted as its celebrity-style-credits oracle. “Did you get a Zara press release yet?” a magazine editor messaged me after Bad Bunny’s performance at the Super Bowl, for which he wore the Spanish fast fashion giant. She was trying to fact-check what the streets, and the internet, were saying about who …
