I haven’t had a signature scent for 20 years
Growing up, I was obsessed with the idea of a signature scent. I wanted a perfume that people would smell and instantly think of me. At 14, I found it in Giorgio Armani’s Sensi (after I dabbled in the teen staples of Ghost and Anna Sui’s Sui Dreams). I wore it exclusively for years until it was discontinued when I was at university. After that, I abandoned hope of a signature scent; nothing was as ‘me’ as the warm, amber notes of Sensi, so instead I swapped my perfumes daily – helped along hugely by my role as a beauty journalist, which meant I had access to an endless supply of scents. Some of the scents in my collection, which I switched around daily until recently Though I had several scents I wore frequently (Viktor & Rolf Flowerbomb and Tom Ford Black Orchid), I never imagined I’d find a signature scent again – until this summer. My new signature scent: introducing Guerlain L’Heure Bleue Eau de Parfum One morning in July, in a penthouse in …








