Chili’s lands hit-making pop star to bring back its popular ‘Baby Back Ribs’ jingle
Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more “It’s about d**n time” the Baby Back Ribs jingle made its comeback. Pop superstar Lizzo is on board to help Chili’s revive its iconic “Baby Back Ribs” song, reimagining the decades-old tune in a new marketing campaign launched Wednesday. The original “I want my baby back, baby back, baby back ribs” jingle debuted in the late 1990s and quickly became one of the most recognizable restaurant ads of its era, cementing itself in pop culture through movies, TV shows and countless parodies over the years. Lizzo recorded both an a cappella version of the jingle and what Chili’s calls a “Lizzo-fied” remix for the collaboration, blending the familiar chorus with new rap verses and her own spin on what “baby back, baby back” can …
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