British flower farmers have long resembled David faced with their own particular Goliath – the imported flower industry. More than 80% of cut flowers bought by UK consumers are shipped or flown in. However, recent figures show domestic growers are expanding their market share. Chloë Dunnett, the founder of Sitopia Farm, a London-based organic farm growing food and flowers, says: “Our flower sales are up 65% for the year and turnover is increasing year on year as the public and florists look for flowers that are seasonal, environmentally friendly and hyperlocal – consumer power can be very effective.” Output is rising across the whole sector. The latest survey by Flowers from the Farm, the trade body for more than 1,000 mostly small-scale British growers, shows that production increased 55% in 2025, to an average of 32,500 stems per member, and revenues were up 12%. A crop of flowers at Sitopia Farm. Photograph: Sitopia Farm Sitopia Farm flowers. Photograph: Sitopia Farm The government has now awarded the sector official recognition, in the form of dedicated standard …