Making snap, gut-level judgments on dating apps might leave users feeling worse about themselves than evaluating profiles methodically based on set criteria. A recent study published in Media Psychology found that while seeing a high number of potential partners increases feelings of being overwhelmed, it is the intuitive swiping strategy that actually harms users’ self-esteem and perceived value as a mate. These results suggest that the fast-paced design of modern dating platforms carries hidden psychological costs depending on how individuals choose to engage with the app. Traditional online matchmaking agencies typically rely on lengthy questionnaires and deliberate algorithms to pair users. Modern mobile dating platforms take a vastly different approach, exposing users to a massive pool of seemingly available partners within a single session. Users are invited to evaluate these profiles rapidly with a simple swipe of their thumb. Platform designs, which offer positive social feedback in the form of matches, heavily incentivize this continuous browsing behavior. Prior research into consumer behavior suggests that having an abundance of options can make decisions harder and leave …